01: About
I spent my own money learning what actually works.
I started by building my own e-commerce brand, AlphaMart, from zero, handling every part of the business myself, from product research and Shopify setup
to running Snapchat ad campaigns that delivered a 5.69x ROAS and
1,034 purchases from just $1,452 in spend.
Running my own store taught me something most specialists never have to learn: the ads, the
site, the SEO and the tracking are one system. Great campaigns pointed at a
slow, unconvincing site lose money. A beautifully ranked page that nobody can measure teaches
you nothing. So I learned to do all of it.
Since then I've rebuilt a UK service business end to end: WordPress site, Google Business
Profile, Search Console, local SEO pages, Google Ads, and a custom plugin that feeds real
booked-job revenue back into bidding. I've rebuilt a mismanaged Google Ads account for a
dental clinic, run Meta and Snapchat for fashion e-commerce, and redesigned Shopify stores
for conversion.
The thread running through all of it is measurement. I'm the person who finds the broken
pixel, the duplicate conversion, the budget quietly leaking into the Display Network. But
whether you need SEO, Google Ads, Meta Ads, a Google Business Profile, or a website
built properly, it's the same person doing the work. I work with clients across
Pakistan and internationally, with dual PKR and USD pricing.